Something about this report is just satisfying. Perhaps it is just the knowledge that an obscure logo does not necessarily hide a dark, chthonic reasoning (see Proctor & Gamble’s 20+ year struggle), and that the Morton’s Salt slogan actually makes sense in a mid-industrial society.
Stories behind the logos
![](https://i0.wp.com/www.sunergoi.com/wp-content/uploads/2009/01/procter.jpg?resize=200%2C270&ssl=1)